Designed Sulwhasoo’s digital branding with a focus on Korean aesthetics and luxury. Traditional Korean patterns and colors were integrated to visually express the essence of Korean beauty, while a minimalist UI enhanced the premium feel.
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• Korean Heritage Motifs – Incorporated traditional patterns and colors to emphasize cultural identity.
• Minimalist UI – Created a refined, high-end digital experience.
• Layered Animation – Used Flash animation inspired by traditional overlapping elements to enhance visual storytelling.

This design successfully highlighted Sulwhasoo’s heritage and luxury appeal.